The Become CTO Method
Most attempts to fix technology teams focus on implementing solutions. Bring in someone who knows what to do, they implement it, your team watches, then they leave. The framework might be great, but your team did not learn how it works or why it matters.
We build capability, not dependency.
We give you the What, the How, and the Why. Together, these three create something powerful: teams that move from Order Takers to Impact Makers. Teams that can adapt, grow, and create their own path forward.
We are opinionated enough to get you on the right path quickly. But we are not prescriptive. Once you understand all three pieces, you have the capability to run your technology team with confidence.
1. We Teach the What
The What is simple: what actually needs to be done. Not vague goals like "be more agile." Real, concrete actions your team needs to take to perform at a high level.
What this looks like:
We show your team exactly what needs to happen. What clear direction looks like without the jargon. What predictable delivery means in your context. What distributed accountability actually feels like day to day.
This is not theory. We embed alongside your team doing the actual work so they can see exactly what needs to be done, not just hear about it.
The What gives your team clarity. No more guessing. But on its own, it is just a checklist. The real power comes when you combine it with the Why.
2. We Coach the How
The How is your quick win. It gets you moving immediately. We coach you through the specific steps to take right now so you are not stuck overthinking it.
What this looks like:
We embed alongside your team showing them how to run that standup today, how to have that stakeholder conversation this afternoon, how to structure that sprint planning session tomorrow.
This creates momentum. Your team starts seeing wins immediately instead of waiting months to "figure it out." Steady progress that people can actually count on.
But here is the thing: the How is just the starting point. It is our opinion on the best path forward right now. It works, and it works fast. But it is not the end goal.
Because when you deeply understand the What and the Why, you will adapt the How to fit your specific situation. You will create your own rhythm that works even better for your team.
3. We Explain the Why
This is where real capability comes from. The Why gives you the knowledge to know when to stop doing something, when to change it, and when to double down on it.
What this looks like:
We explain the reasoning behind every decision. Why we structure things this way. Why this metric matters in this situation. Why certain approaches create better outcomes than others.
When you understand the Why, you are not following instructions anymore. You understand the principles well enough to adapt them to your changing circumstances. This builds confidence at every level of your team.
Your market shifts? You know why your current approach works, so you can adjust it intelligently. Your team grows? You understand the underlying principles, so you can scale without breaking things. A new challenge emerges? You can tackle it because you understand the fundamentals.
The Why transforms your team from people who follow our path to people who create their own path. From Order Takers to Impact Makers.
The Result: A High Performing Technology Team
Six months from now, your team has moved from Order Takers to Impact Makers. They have all three pieces.
They know what needs to be done. They have quick wins under their belt from the How. And they understand why things work, which means they can adapt as your business evolves.
Using the Technology Team Transformation Triangle, we build Intent (clear direction), Momentum (predictable delivery), and Ownership (distributed accountability) throughout your team.
Your CTO makes confident decisions based on principles, not just following instructions. Your team creates solutions that fit your specific challenges. Your business sees technology as a partner, not a cost centre.
You have the capability to execute independently. And if you want ongoing strategic support as you scale to new levels, that is a choice you make, not a dependency you are trapped in.
The Difference Is Clear
Traditional Approach
- Implement solutions for you
- Give you the How without the Why
- Team watches but does not learn
- Stays Order Takers waiting for direction
- Breaks when the expert leaves
The Become CTO Method
- Embed alongside and teach
- Give you What, How, and Why
- Team learns by doing with you
- Becomes Impact Makers who adapt
- Works long after we are gone
Ready to Move Your Team From Order Takers to Impact Makers?
This is how you build capability that lasts.
Become CTO
Building High Performing Technology Teams
We embed to fix how teams operate while coaching CTOs to lead at that level.
