Deliver Relentlessly
Shipping, creating momentum, and bias for action.
Why it matters
Credibility comes from delivery.
Talk is cheap in technology leadership. The leaders who earn trust are the ones who consistently ship, create visible progress, and build momentum that the whole organisation can feel.
What it looks like in practice
This doesn't mean reckless speed. It means creating a culture and a rhythm where things actually get done. Where promises are kept. Where the team has a bias for action instead of a bias for analysis paralysis.
Delivering relentlessly is about credibility. Every time you ship something on time, you build trust. Every time you miss a deadline without explanation, you erode it. Over time, this compounds. The leaders who deliver build an enormous trust bank that gives them room to take bigger risks.
How to develop this
The most common mistake technology leaders make is confusing activity with delivery. Being busy is not the same as shipping. Having a full sprint board is not the same as creating customer value. Delivery is about outcomes, not outputs.
Ask yourself: in the last quarter, what has your team shipped that actually changed something for the business? Not features deployed. Not tickets closed. Real business impact that you can point to and say, that happened because of us.