Our Culture: Embody, Build, Guard
Leadership is not about titles or job descriptions. It is about the way you live, the way you shape the world around you, and the way you protect what matters most.
At Become CTO we believe culture is never an accident. It is something you carry, something you build with care, and something you defend with courage.
This is how we run our business. This is how we live. And this is how we coach technology leaders and technologists to build cultures that last.
Culture shows up in the small moments, not just the big ones. It is how you act when nobody is watching. It is how you set the tone, how you build the habits, and how you stand up for the standards you believe in.
We work with those who want more than just a successful team. We work with those who want to leave a legacy. A culture that grows people, strengthens companies, and leaves things better than they found them.
Our way is simple. Embody it. Build it. Guard it.
Timothy J. Hitchens
Founder
Embody: Be the Example First
You cannot fake leadership. People will spot it straight away. If you want your team to trust, to grow, to take ownership, you have to live it first.
This is how we operate at Become CTO, and it is what we coach. Lead by example, not just words. If you want a team that is sharp, honest, and courageous, you have to show them what that looks like.
Not once. Every day.
It starts with you and it cannot start anywhere else.
Build: Set It Up Right
Once you are living it, you have to build the place where it can actually survive. Culture needs real stuff behind it, systems, habits, ways of working or it falls apart.
We help technology leaders and technologists design teams and systems that make doing the right thing the easy thing.
You do not get great teams by luck. You build them, brick by brick.
Guard: Protect What Matters
Here is the hard bit. Once you have got a good thing going, you have to fight to keep it. Because if you let small things slide, the politics, the ego, the laziness, it will wreck everything you have built. Fast.
We coach you to stand your ground. To protect your team. To guard your standards like they matter because they do.
Leadership is not just about setting the bar. It is about holding it there when it is uncomfortable.
This Is How We Work
Embody, Build, Guard is not theory. It is how we operate. It is what we live by. And it is what we coach technology leaders and technologists to build in their own teams.
We do not just want you to lead a team. We want you to create a culture that turns good people into great leaders.
A place where people grow, thrive, and do work that actually matters. That is the kind of leadership the world needs.
And it starts with you.
Become CTO
Building High Performing Technology Teams
We embed to fix how teams operate while coaching CTOs to lead at that level.
