The Become CTO System
Building High Performing Technology Teams
Through CTO Archetype Alignment And Business Stage Matching
Your CTO Archetype doesn't match your business stage. That's why your team is struggling.
We diagnose the mismatch and transform your team and leader. But only if you have 3 clear business objectives you need to fix.
If you can't articulate 3 business areas your technology function is breaking, we may not be the right fit. And that's completely OK. Most organisations aren't ready yet.
The 5 Stages of Business Maturity
Technology leadership requirements change dramatically as businesses evolve. The mismatch between your CTO Archetype and your business stage shows up as real business problems.
| Stage | Business Context | Leadership You Likely Have | Leadership You Actually Need |
|---|---|---|---|
| Stage 1: Founding | Vision and prototype. Centralised leadership. | Founder CTO: visionary, hands on, product first. | Structure and discipline without killing speed. |
| Stage 2: Growing | Product market fit emerging. First team forming. | Startup CTO or Fractional CTO: delivery focused, defining early process. | Repeatability and accountability, not just output. |
| Stage 3: Scaling | Rapid growth. People and systems under strain. | Scaleup CTO: systems builder, managing teams. | Leader development, embedded process, commercial alignment. |
| Stage 4: Stabilising | Maturity, reliability, consistency required. | Shepherd or Alchemist CTO: steady, operational, risk aware. | Stability maintained while seeding innovation and resilience. |
| Stage 5: Transforming | Business reinvention, technology led strategy. | Maverick CTO: disruptive, visionary, transformation led. | Orchestrated renewal balancing innovation with delivery. |
Your Transformation Path
Strategic Assessment
We assess where your technology leadership and team sit relative to your business stage.
The critical question: What 3 business objectives is your technology function impacting?
If these are clear, you're positioned for success. If not, we'll recommend getting clarity before proceeding.
Free • 30 minutes • No commitmentDiagnostic Report
We create a 22-point analysis showing your CTO Archetype mismatch and what's breaking.
We also confirm: Are your 3 business objectives clear?
If yes, we move to 6-month transformation. If no, we recommend a diagnostic-only engagement or planning phase to clarify first.
$7K* • 2 weeks • Custom analysis6 Month Transformation
Only if your 3 business objectives are crystal clear.
We work backwards from those objectives using Team Fundamentals and Leader Fundamentals.
Success is measurable. Outcomes are tied to what you said mattered most.
Two investment options: $10K/month as you go, or prepay the 6 months and save.
$10K/month* • 6 months • Embedded engagementA Critical Filter: You Need 3 Clear Business Objectives
We don't fix teams for the sake of fixing teams. We fix technology functions impacting your business.
If you can't articulate 3 business areas your technology function is breaking, you won't see measurable value. Success will be subjective. You'll wonder if the transformation actually worked.
We're selective about who we work with. We only move forward if your 3 business objectives are crystal clear. This filters out engagements that won't succeed. And that's a feature, not a bug.
Investment Options for Transformation
Option 1: Pay as you go
$10K per month for 6 months. Total: $60K. You start immediately, pay as you progress.
Option 2: Prepay and save
Commit to the full 6 months upfront and pay $53K total. You save $7K and we structure the entire engagement in advance. Most leaders choose this option.
* All pricing is in AUD and subject to GST where applicable.
How Transformation Works
If your 3 business objectives are clear and you decide to move forward, here's what we deploy:
Team Fundamentals
We systematically improve how your team operates: structure and role clarity, communication and decision flow, how work gets executed, and how teams respond to pressure.
Your team shifts from reactive firefighting to proactive impact.
Leader Fundamentals
We develop your CTO or VP Eng into the leader your business stage requires. Using the LIT Framework (Leader, Innovator, Technologist), we build complete leadership identity.
Your leader develops the capability to guide the team and prepare for the next business stage.
Why Both Tracks Matter
The team can't transform without the leader evolving. The leader can't evolve without the team operating differently. They work together in parallel over 6 months, each enabling the other.
Built on Proven Results
The Become CTO System is the foundation of every engagement we deliver. Organisations working with clear business objectives report measurable improvements in delivery speed, team retention, and business alignment.
Built on Decades of Experience
Our founder has spent 40+ years as a technologist and 25+ years in technology leadership roles. Every element in the System is grounded in real experience navigating the exact challenges it addresses.
Since 2011, the System has been refined through real engagements with CTOs across founding, growth, scale, and transformation stages. It's not theoretical. It's what actually works when you're in the role, facing the pressure, and need to deliver results.
What You Get
Measurable Success
Your 3 business objectives aren't goals. They're the measure. You know exactly what success looks like.
Aligned Team and Leader
Your team operates with clarity. Your leader matches the archetype your business stage needs. Both working toward your 3 objectives.
Sustainable Momentum
Rituals and systems embedded. Transformation sticks. You move forward. Progress is sustained.
Start With a Strategic Assessment
Let's explore your CTO Archetype and identify the 3 business objectives you need to fix. We'll tell you if you're a fit for transformation, or if you need clarity first.
Book Your AssessmentBecome CTO
Building High Performing Technology Teams
We embed to fix how teams operate while coaching CTOs to lead at that level.
